DEVONEERS provides a one-stop solution for SME development offering integrated services. Our tailored, innovative approaches ensure that development partners, international organizations, and SMEs receive the support needed to drive sustainable growth, enhance market systems and achieve meaningful impact.
RootRise
Where Growth Meets Capital – Inside the SME
RootRise is DEVONEERS’ answer to the missing middle in SME growth: the place where systems fail, capital stalls, and potential is wasted. Too often, investment looks for readiness that doesn’t exist, and support builds capabilities with no clear path to capital. RootRise closes that gap from the inside. Designed with investors in mind, RootRise works within SMEs to align leadership, structure systems, and embed the logic of growth from day one. Capital is not seen as a distant outcome, rather as driving force, shaping how SMEs operate, decide, and scale.
At the heart of DEVONEERS is our Transformative Market Facilitation (TMF) approach, an innovative methodology grounded in our extensive experience with SMEs and a deep understanding of their unique challenges, needs, and cultural contexts.
The TMF approach is meticulously designed to support SMEs capabilities and resilience and achieve realistic, high-impact, sustainable growth and development. TMF seamlessly integrates complementary components through a theory of change that effectively blends its various elements. This approach focuses on Enterprise Capability Upgrading, Digital Transformation and AI Adoption, Export and Investment Readiness Enhancement, and Sustainability Integration. These core elements are complemented by incorporating principles and strategies from Market System Development (MSD), Cluster Development, and Value Chain methodologies, thus creating a holistic, innovative and collaborative framework for SME growth and development. It ensures achieving both incremental and step-changes through a synchronized implementation of each intervention, taking into consideration specific needs and maturity level of target SMEs at each stage of the development journey.