Our Team

Rouba El Kharrat

Co-Founder, SME Upgrading Expert

A leading international expert with over 15 years of experience in transforming SMEs through strategic value chain enhancements, upgrading management systems and fostering market and business linkages. Specializing in fostering sustainable development, she partners with global organizations to design and implement forward-thinking strategies that unlock new opportunities and ensure long-term competitiveness.

Alaa Fahmy

Co-Founder, Market System Development Expert

A seasoned expert and strategist specializing in Industrial Development, Small and Medium Enterprises upgrading, Value Chains, and Market System Development. With over 25 years of experience across more than 15 countries, he has held pivotal roles in international organizations, consulting firms, business associations, and the private sector.

Kamel Elian

Export Development and Logistics Expert

An international expert in export development and logistics with over 20 years of experience empowering SMEs across emerging markets. Specializing in strategic trade initiatives and capacity building, Kamel has collaborated with global organizations to develop innovative solutions that enhance market access, streamline logistics, and drive sustainable growth. His work focuses on creating impactful business linkages and fostering trade opportunities in diverse sectors.

Youssef Barakeh

Environmental and Sustainability Management Expert

Youssef is an accomplished and dedicated environmental and sustainability management professional with over 20 years of extensive experience. His career is highlighted by his passion and commitment to growth, strategy, and sustainability. His experience includes his highly successful and influential tenure in senior leadership and management roles with leading waste management, recycling, FMCG, and manufacturing brands.

Ahmed Mandour

Innovation and Compliance Expert

Ahmed Mandour is an accomplished innovation, compliance and regulatory affairs expert with over two decades of experience driving innovation and compliance in the food, pharmaceutical, and chemical sectors. With a proven track record in managing regulatory landscapes and technology transfer across the Middle East and Africa, Ahmed has successfully led initiatives that align with international standards and foster competitiveness.

Murad Samhouri

MSMEs and Value Chain Development Expert

Murad Samhouri is a highly skilled expert with over 25 years of experience in manufacturing industries and MSMEs development. With a proven track record in project management and economic inclusion, he has led numerous initiatives focused on business process re-engineering, value chain analysis, and capacity building. His extensive experience spans across various sectors, including industrial consulting, training, and designing sustainable support facilities for MSMEs.

Nevine Anwar

Digital Transformation and AI Expert

Nevine Anwar is a seasoned expert with 25 years of experience in IT, specializing in program management, digital transformation, and technical practice leadership. Her career includes a 21-year tenure at IBM, where she led complex projects across the Middle East and Africa, driving cloud adoption and operational excellence. Now she focuses on artificial intelligence and data strategy, providing consultancy to organizations looking to innovate and transform.

Rana Kharrat

Partnerships and Project Management Expert

Rana Kharrat is an accomplished leader in partnership development and localization with 15 years of experience in the development sector. She has successfully forged strategic alliances with local and international organizations, driving impactful programs that enhance local economic development and community resilience. Rana’s expertise in strategic planning, project management and sustainable development, particularly within the context of civil society, SMEs and clusters, positions her as a key facilitator of innovative partnerships that foster long-term growth and resilience.

Douaa BouDany

Legal and Financial Expert

Douaa BouDany is a legal and financial expert with a strong focus on cooperative development and entrepreneurship in the agribusiness sector. With extensive experience in empowering cooperatives and fostering economic growth, she has successfully led numerous training and capacity-building initiatives across Lebanon. Douaa’s strategic approach to knowledge transfer and sustainable development has made her a key player in driving impactful projects, collaborating with international organizations to support resilient livelihoods and promote community-based economic empowerment.

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DEVONEERS LOGO EMPOWERING SMES FOR SUSTAINABLE GROWTH TRANSFORMATIVE MARKET FACILITATION MARKET SYSTEM DEVELOPMENT SME UPGRADING